A plant-based diet can provide all the nutrients you need and can help prevent cancer, heart disease, diabetes and other illnesses.
A registered charity since 1992, we advocate for the move toward a plant-based diet for environmental sustainability, better health, and compassion toward animals.
Sustainability
A diet heavy in animal products is simply not sustainable. Animal agriculture is very inefficient and causes significant environmental damage.
Compassion for Animals
Animals are living, breathing and feeling beings, just like us. Using them for food is unnecessary, as we can live happy and healthy lives on a plant-based diet.
Recent blog posts
Our national broadcaster is doing serious public harm by misinforming us about the importance of and the science behind moving to plant-based diets
If you’ve been meaning to make that move and incorporate more plant foods into your daily routine, we have some pointers to get you there faster.
Even as 2023 saw record-breaking global temperatures, global efforts to tackle the climate crisis have largely failed to acknowledge the need to transition our food system to more sustainable, compassionate and healthy plant based diets. However, there has been some positive progress. This blog recaps some of the year’s significant events, with links to many of our blog posts from 2023.
This Thanksgiving Day, perhaps we should consider just what it is that we are thankful for and how we can make sure that those generations who follow us will be thankful, too. Because, the fact is, if we keep on living the way we are, it won't be long before there will be very little to be thankful about. Perhaps we can begin by listening to the experts.