A plant-based diet can provide all the nutrients you need and can help prevent cancer, heart disease, diabetes and other illnesses.
A registered charity since 1992, we advocate for the move toward a plant-based diet for environmental sustainability, better health, and compassion toward animals.
Sustainability
A diet heavy in animal products is simply not sustainable. Animal agriculture is very inefficient and causes significant environmental damage.
Compassion for Animals
Animals are living, breathing and feeling beings, just like us. Using them for food is unnecessary, as we can live happy and healthy lives on a plant-based diet.
Recent blog posts
Bill C-293 is a rational response to a serious threat. It aims to reduce the likelihood of pandemics arising within our borders and to bolster our responses to any pandemics that may nevertheless arise here or arrive on our shores.
It may surprise you, but the prices we pay at checkout for our foods are often quite different from the…
Our national broadcaster is doing serious public harm by misinforming us about the importance of and the science behind moving to plant-based diets
If you’ve been meaning to make that move and incorporate more plant foods into your daily routine, we have some pointers to get you there faster.